| Alliance Data Systems is a provider of data-driven marketing and loyalty solutions. Co. provides a portfolio of outsourced marketing solutions, including customer loyalty programs, database marketing services, end-to-end marketing services, analytics and creative services, direct marketing services and private label and co-brand retail credit card programs. Co. focuses on facilitating and managing interactions between its clients and their customers through all consumer marketing channels, including in-store, online, email, social media, mobile, direct mail and telephone. Co.'s products and services are reported under three segments: LoyaltyOne®, Epsilon and Card Services. We show 38 historical shares outstanding datapoints in our coverage of ADS's shares outstanding history.|
Understanding the changing numbers of ADS shares outstanding — and
comprehending the concept of differing number of shares outstanding in general comparing companies like ADS versus peers —
is critical for investors. Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies.
Furthermore, via issuance of new shares over time, or the repurchase of existing shares, the number of shares outstanding can fluctuate over the course of history.
With this page we aim to empower investors researching ADS by allowing them to research ADS shares outstanding history
as well as any other stock in our coverage universe.