Digital Media Solutions is a holding company. Through its subsidiaries, Co. is a provider of technology enabled digital performance advertising solutions connecting consumers and advertisers. Co. has organized its operations into three reportable segments: Brand Direct, Marketplace and Other. The Brand Direct reportable segment consists of services delivered against an advertiser's brand, while the Marketplace reportable segment is made up of services delivered directly against the DMS brand. In the Other reportable segment, services provided by Co. include software services and digital media services that are managed on behalf of the customer (i.e., managed services). We show 9 historical shares outstanding datapoints in our coverage of DMS's shares outstanding history.
Understanding the changing numbers of DMS shares outstanding — and
comprehending the concept of differing number of shares outstanding in general comparing companies like DMS versus peers —
is critical for investors. Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies.
Furthermore, via issuance of new shares over time, or the repurchase of existing shares, the number of shares outstanding can fluctuate over the course of history.
With this page we aim to empower investors researching DMS by allowing them to research DMS shares outstanding history
as well as any other stock in our coverage universe. |
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Video: Shares Outstanding Importance
