Direct Digital Holdings is a holding company. Through its subsidiaries, Co. is an end-to-end, programmatic advertising platform focused on providing advertising technology, campaign improvement and other solutions to markets on both the buy- and sell-side of the digital advertising ecosystem. Co.'s subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP™. Co.'s subsidiary, Huddled Masses, LLC, is the platform for the buy-side of its business. Co.'s subsidiary, Orange142, LLC, includes overall programmatic buy-side advertising platform and improves its offerings across multiple industry verticals such as travel. We show 5 historical shares outstanding datapoints in our coverage of DRCT's shares outstanding history.
Understanding the changing numbers of DRCT shares outstanding — and
comprehending the concept of differing number of shares outstanding in general comparing companies like DRCT versus peers —
is critical for investors. Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies.
Furthermore, via issuance of new shares over time, or the repurchase of existing shares, the number of shares outstanding can fluctuate over the course of history.
With this page we aim to empower investors researching DRCT by allowing them to research DRCT shares outstanding history
as well as any other stock in our coverage universe. |
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Video: Shares Outstanding Importance
