Rubicon Project provides technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers. Co.'s platform features applications and services for digital advertising inventory sellers, including websites, mobile applications and other digital media properties, and their representatives, to sell their digital advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, to buy digital advertising inventory; and a marketplace over which such transactions are executed. We show 26 historical shares outstanding datapoints in our coverage of RUBI's shares outstanding history.
Understanding the changing numbers of RUBI shares outstanding — and
comprehending the concept of differing number of shares outstanding in general comparing companies like RUBI versus peers —
is critical for investors. Many "beginner" or "novice" investors will look at one stock trading at a price of $10 per share and another trading at
a price of $20 per share and think the latter company is worth twice as much. Of course, that is a completely meaningless comparison without also knowing how many shares outstanding there are for each of the two companies.
Furthermore, via issuance of new shares over time, or the repurchase of existing shares, the number of shares outstanding can fluctuate over the course of history.
With this page we aim to empower investors researching RUBI by allowing them to research RUBI shares outstanding history
as well as any other stock in our coverage universe. |
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Video: Shares Outstanding Importance
